The first step in On Page SEO is Keyword research and it is the most critical and important step in SEO process. Identifying right set of keywords for website is the base for rest of the process. Higher traffic can be generated only when relevant keywords are uploaded and used in tags and content. Once keywords are finalized, meta tags, alt tags, headings are created by embedding keywords for different pages on website. Based on audit report, rest of on page SEO like sitemap, Analytics code, webmaster code is created and uploaded on website.