Technical SEO is one of the trends that is on track to be a hotspot for 2021, and beyond. With websites becoming more and more complex as the years go on, Google is beginning to rank sites with speed higher up the search engine results pages, a concept that is only just beginning to come to the forefront of ranking requirements. Another key way that technical SEO is playing a massive role this year is through the development of apps – meaning creating a website worthy of becoming an app that people can keep on their home screens, a sure fire way to keep people coming back time and time again.

Advertising, as we all know, is one of the most important aspects in getting businesses noticed through all the competition and other ‘noise’ we see on a daily basis. While advertising used to be mainly in the form of television ads, radio jingles and imagery on the likes of bus stop benches, these days the world of advertising is taking on a far more digital role. With so much commerce being done online, it’s only natural that advertising will head in the same direction, and with that comes the concept of paid advertising.

But what is paid advertising and how can it help businesses like yours get the search results, reach and customer conversions that you’re looking for? Read ahead to learn more about this key way you can start getting customers through your door – whether it’s online or in the real world.

What Is Paid Marketing?

Paid marketing is essentially just what it sounds like. In the online world, paid marketing takes your specific product and bumps it to the tops of search engines using a tactic known as pay-per-click advertising. This means it’s a cheap option for those who don’t have a lot of money to spend on advertising, allowing them to get shown at the tops of rankings, but within a ‘sponsored post’ ranking. While this is fine in and of itself, these types of rankings do best when geared towards a specific type of product that a customer is searching for, such as electronics.

What Are Some Reasons To Use It?

There are a number of reasons to use this type of advertising. If you’re considering it, you won’t be disappointed with the potential it has to bring in customers both old and new. Here are some of the top reasons to use paid advertising:

Front Page Exposure

That’s right – using paid advertising means you get front page exposure – every time. Your results will be placed among the sponsored ads right at the top of the search results. As mentioned before though, this works best with specific products or services.


Paid advertising helps your brand get noticed and remembered by clients and customers. Pay-per-click or paid advertising is one of the most cost effective ways to help promote and create brand trust, resulting in more customers coming to you because of your brand.

Expense Tracking

Paid advertising gives you the opportunity to track expenses related to this particular form of advertising. This means you can see just how many people your adverts are reaching in relation to the cost. This can help you identify whether this form of marketing works for you and whether to continue it or not.


Paid advertising is an excellent way to test out different marketing campaigns without much in the way of financial investment on your part. This is great for companies who are just starting out or who are looking to try a new approach to their marketing.

So if you’ve been looking for a great way to get your name and brand out there, consider paid advertising. Not only is it a good monetary investment in terms of pricing, but it allows you a lot of flexibility and gets your name out there. What could be better?

Yeah, we all know that great content is key to great rankings and conversions, but with more and more companies and people creating cutting edge content these days, it’s important to stay ahead of the game and really make sure your content is the crème de la crème. Imbed your blogs with videos, photos and other key components from other social platforms that your business or brand is on to ensure you drive traffic to all your different lines of consumer contact, and be sure to include relevant information that answers questions the consumer may have in a quick, timely manner. In our busy world today customers are looking for answers lickety-split, so being able to provide them with engaging content that isn’t too complex will keep your customers coming back to you time and time again.

Everyone knows that SEO – search engine optimization – is an important aspect in marketing and getting your company or business noticed in today’s digital world. It can seem easy to just throw some keywords into your content and assume that’s the end of your SEO work, but getting high rankings is a lot more than some craft word placement. What all businesses need is to rank your websites for local searches – such as someone looking for a gym near to them – you want your gym to be the first they see. But how can you do this? Read ahead to learn more about ranking your website for local searches.

Create A Website

First off, to get noticed online and get good rankings you need to have something to rank. Creating a website that is eye-catching, user friendly and informative to your clients is key to making sure you get those customer conversions and people keep coming back for more services or products from you and not your competitor. Websites are one of the most popular ways people find out more about businesses, so make sure you aren’t left in the stone age and get on the website bandwagon.

Engage With Social Media

After you have an informative, beautiful website, up next is getting on board with social media. Connect with local businesses in your area on Twitter, Instagram and Facebook and make sure to upload share-worthy content. Social media allows you to also connect with and develop meaningful business relationships with clients and customers – a key part in ensuring you develop customer loyalty. Engaging with customers online also has the added benefit of allowing you a peek at what kind of information, products and content they’re looking for so that you can take that away and bring them back something outstanding.

Register Your Business

One of the key ways to get noticed with local searches is to register your business with Google My Business – be sure to create a listing with all pertinent information such as opening times, location, contact information and more. This will help your customers find you, as well as raise awareness about your business for those who may not know. After registering with Google My Business, take it to the next level and get yourself listings on other directories such as Yelp, Foursquare, and Yellow Pages. This will help identify your locality and show your business in local rankings when potential customers search for keywords associated with your business, services or products.

Create Localized Content

Finally, one of the best ways to show up in local searches is to have localized content. Creating content for your locality doesn’t need to be difficult – for example, you can write an article for your website’s blog about the top ways to keep fit in your city if you’re running a gym, great local shops to get health food from and the like. Identify something you can provide added value to through your business and website that your city could benefit from and then run with it.

So whether you’ve been in the game awhile or you’re just starting out with your business, one of the most important ways to generate customer conversions is to get noticed in local searches. Hopefully with these tips, you’ll be seeing those awesome rankings in no time. Good luck!