Yeah, we all know that great content is key to great rankings and conversions, but with more and more companies and people creating cutting edge content these days, it’s important to stay ahead of the game and really make sure your content is the crème de la crème. Imbed your blogs with videos, photos and other key components from other social platforms that your business or brand is on to ensure you drive traffic to all your different lines of consumer contact, and be sure to include relevant information that answers questions the consumer may have in a quick, timely manner. In our busy world today customers are looking for answers lickety-split, so being able to provide them with engaging content that isn’t too complex will keep your customers coming back to you time and time again.
Everyone knows that SEO – search engine optimization – is an important aspect in marketing and getting your company or business noticed in today’s digital world. It can seem easy to just throw some keywords into your content and assume that’s the end of your SEO work, but getting high rankings is a lot more than some craft word placement. What all businesses need is to rank your websites for local searches – such as someone looking for a gym near to them – you want your gym to be the first they see. But how can you do this? Read ahead to learn more about ranking your website for local searches.
Create A Website
First off, to get noticed online and get good rankings you need to have something to rank. Creating a website that is eye-catching, user friendly and informative to your clients is key to making sure you get those customer conversions and people keep coming back for more services or products from you and not your competitor. Websites are one of the most popular ways people find out more about businesses, so make sure you aren’t left in the stone age and get on the website bandwagon.
Engage With Social Media
After you have an informative, beautiful website, up next is getting on board with social media. Connect with local businesses in your area on Twitter, Instagram and Facebook and make sure to upload share-worthy content. Social media allows you to also connect with and develop meaningful business relationships with clients and customers – a key part in ensuring you develop customer loyalty. Engaging with customers online also has the added benefit of allowing you a peek at what kind of information, products and content they’re looking for so that you can take that away and bring them back something outstanding.
Register Your Business
One of the key ways to get noticed with local searches is to register your business with Google My Business – be sure to create a listing with all pertinent information such as opening times, location, contact information and more. This will help your customers find you, as well as raise awareness about your business for those who may not know. After registering with Google My Business, take it to the next level and get yourself listings on other directories such as Yelp, Foursquare, and Yellow Pages. This will help identify your locality and show your business in local rankings when potential customers search for keywords associated with your business, services or products.
Create Localized Content
Finally, one of the best ways to show up in local searches is to have localized content. Creating content for your locality doesn’t need to be difficult – for example, you can write an article for your website’s blog about the top ways to keep fit in your city if you’re running a gym, great local shops to get health food from and the like. Identify something you can provide added value to through your business and website that your city could benefit from and then run with it.
So whether you’ve been in the game awhile or you’re just starting out with your business, one of the most important ways to generate customer conversions is to get noticed in local searches. Hopefully with these tips, you’ll be seeing those awesome rankings in no time. Good luck!